Clik here to view.
Extra Gum Pulls At Audience’s Heartstrings
After what may have seemed like a very long two years since the success of Extra’s first gum wrapper centered video, “Origami,” the company released a second advertisement featuring the brand’s foil...
View ArticleClik here to view.
Oct. 21, 2015: Brands That Leveraged #BacktotheFutureDay
Last Wednesday marked the day Marty McFly went to the future in the 1980’s movie, “Back to the Future,” and brands didn’t skip a beat aligning themselves with the cult classic. Fortune took an...
View ArticleClik here to view.
Zuckerburg to Donate 99% of Facebook Stock
For Silicon Valley’s newest generation of billionaires, the biggest trend in innovation is actually something old – giving back. As someone who is no stranger to innovation, Facebook’s Mark Zuckerburg...
View ArticleClik here to view.
Pokémon Go, Caffeine and Data. What More Can You Need?
While playing the ever popular Pokémon Go app, there are few things you need other than caffeine and cellular data to keep your Pokémon catching adventures going. Now Pokémon Go is making it easier for...
View ArticleClik here to view.
Everyone’s Favorite Ad Man Makes His Big Return
He’s the man you know and love despite his questionable life choices. He’s charming, smart and witty (not to mention incredibly handsome). He’s Don Draper and he’s back. No, the popular TV drama...
View ArticleClik here to view.
Just When You Thought Ice-T Couldn’t Get Any Cooler
Who doesn’t love Ice-T? And to be clear I am talking about the rapper turned actor turned loving husband and father, not the delicious and refreshing beverage (which I also love). Whether you listen...
View ArticleClik here to view.
Heinz is Taking a Special Interest in Chicagoans
America’s favorite ketchup company may have its feelings hurt over Chicagoans refusing to put the delicious condiment on their hot dogs. Whether you’re from Chicago or not, it’s no secret that...
View ArticleClik here to view.
GEICO Skytypers Air Show Team Case Study – Chicago Public Relations Agency
Chicago Public Relations Agency Paramount Public Relations Client Case Study THE CLIENT: The GEICO Skytypers Air Show Team is a six-plane squadron of vintage WWII aircraft that performs at 15 U.S. air...
View ArticleClik here to view.
PR Company Case Study – Farmer’s Fridge Launch: Breaking the Fast Food Mold
Chicago PR Company Paramount Public Relations Client Case Study – Farmer’s Fridge Launch PR SUMMARY Breaking the Mold on Fast Food Vending kiosks dispensing restaurant-quality salads and snacks made...
View ArticleClik here to view.
Chicago PR Firm – The Plan Collection Case Study
Chicago PR Firm Paramount Public Relations Client Case Study THE CLIENT: The Plan Collection, a pioneer of online home design plans, offers more than 20,000 affordable house plans developed by the...
View Article
